How Do You Know If a Copywriter Is Legit?

If you’re reading this, you know that content is king. Finding a reliable copywriter is essential for businesses and individuals who are serious about their brand. With the advent of remote work in an increasingly digital working world, finding a legitimate copywriter is, let’s face it, hard! This post will help you discern the legitimacy of your potential copywriter to ensure you're getting the quality you deserve.

When looking for a legitimate copywriter, you should consider the following aspects:

Assess Qualifications

Digging into a copywriter's qualifications is the first step in your vetting process. Look for formal training or education on their resume. This might include degrees or certifications in writing, marketing, communication, or a related discipline. A solid foundation translates into a better understanding of the principles and nuances of premium writing.

Explore Their Work

Evaluating a copywriter's work is paramount. A legitimate copywriter will provide you with samples of their work upfront. It's a tangible way to assess their skills and value. If samples or a portfolio aren't offered upfront, don't hesitate to ask! This gives you a better insight into their writing capabilities, versatility, and the quality they can deliver.

Website

While having a website can be a positive sign, it's not the sole indicator of a copywriter's legitimacy. Websites take time and sometimes significant financial investment, so some exceptional copywriters may not have one. Focus instead on their experience, education, and the quality of their work.

The role of a copywriter has become somewhat romanticized. It’s being marketed online as an easy way to make money from the comfort of your couch. As a result, the market is flooded with mediocre writers who lack formal training. Finding a genuinely talented copywriter is like searching for a needle in a haystack.

So, how do you find one?

Referrals

One effective method to find a credible copywriter is through referrals. If someone you know has had a successful working relationship with a copywriter, don’t hesitate to reach out. With referrals, you already know the quality and timeliness you can expect.

Blog

A skilled content creator should be able to demonstrate their expertise through their own content. Their blog can serve as a testament to their writing style, knowledge, and commitment to producing valuable work.

Social Media

Many content creators and copywriters maintain a presence on social media platforms Instagram, Facebook, and LinkedIn. LinkedIn, in particular, is a valuable platform for professional connections. Check out a copywriter's network, posts, and any reviews or recommendations they may have received. A solid online presence can signify their commitment to their craft and ability to build a reputable brand.

Your online presence is a quintessential part of your brand.

Your vibe attracts your tribe.

A top-quality copywriter ensures that you’re emulating the right vibe and helps you cultivate your brand. Finding one who gets you and delivers above your expectations is crucial.