Why I Choose to Work with Small Businesses as a Copywriter & Content Creator

A question I get asked a lot is: Why do you choose to work with small businesses?

They often have smaller budgets, little to no understanding of marketing, and require a lot more hands-on guidance. Wouldn’t it be easier—and more profitable—to work with big businesses that already have marketing goals outlined and strategies in place?

Maybe. But that’s not why I became a content expert in the first place.

One of the biggest reasons I left the corporate world and started my own business was to have flexibility—not just in my schedule, but in the kind of work I take on. And small businesses thrive on that same sense of flexibility. They are adaptable, creative, and deeply connected to their communities in a way that big corporations simply aren’t.

Marketing for Small Businesses is More Rewarding

When I work with a small business, I’m not just another copywriter churning out generic content—I’m a partner in their growth. I get to help shape their brand identity, build their voice, and create marketing strategies from the ground up that actually make an impact.

Unlike large corporations, where marketing can feel impersonal and numbers-driven, marketing for local businesses is personal. There’s a story to be told behind every small business—one of passion, hard work, and a desire to serve the community. My job as a content creator is to bring that story to life.

Supporting Local Businesses Means Supporting Local Communities

When you help a small business succeed, you’re not just helping one entrepreneur—you’re uplifting an entire community. Small businesses:

✔ Create jobs

✔ Keep money circulating within local economies

✔ Bring character and uniqueness to towns and cities

Marketing for local businesses means helping these businesses become recognized, valued, and trusted within their communities.

The Value of a Small Business Marketing Expert

I understand the unique challenges small businesses face—tight budgets, limited time, and the overwhelming questions surrounding where to start and how to scale marketing strategies. That’s why I focus on creating tailored, effective content and marketing strategies that make sense for your size, goals, and industry.

Whether it’s crafting compelling website copy, writing engaging social media posts, or running high-converting ad campaigns, my goal is to help your small businesses stand out.

Working with small businesses isn’t just what I do—it’s what I’m passionate about. If you’re a small business owner looking for someone who can understand your unique needs and offer you unwavering support, I'd love to chat.