Why I Rebranded Kaelin Alise Content (And What Branding Means for Your Business)

After months of quiet updates, behind-the-scenes brainstorming, and far too many color palette debates with myself, I’m finally ready to share the rebrand of Kaelin Alise Content.

New logo. New site. Same obsessive attention to detail.

This rebrand is more than a facelift—it’s a realignment. A recalibration of how I show up in the world and serve my clients. It’s modern. It’s sleek. It’s bold. And most importantly, it finally feels like me.

What Wasn’t Working

If I’m being honest, no, my old branding wasn’t bad. It was pretty. But I realized it didn’t match the kind of work I actually deliver. I’m not just making “pretty” branding—I’m creating bold, strategic identities that move the needle. 

I wanted my visual identity to reflect that level of quality and intention.

My work is clean. Elevated. Gritty in the best way. That mix of edge and elegance is hard to pull off. But it’s what makes my design and content unique—and what I needed to express more clearly at every point of contact.

Building the Branding Myself (Because That’s What I Do)

As someone who’s learned from some of the best in the industry, this felt like both a challenge and a responsibility. I wanted my new identity to reflect my style and the quality of work my clients trust me to produce.

The hardest part of this project may have been the color palette. Usually, it’s coming up with boss copy that sends the right message and stops the scroll. But the bones were good, this job was more of a design recalibration. 

I kept coming back to black and white—there’s just something about it that feels timeless, modern, and cool. But I also couldn’t help adding subtle pops of sharp pink and pastel blue (I’m still a creative, after all). Ultimately, color isn’t the hero of this rebrand—tone is.

How does it make you feel when you land on my website? What’s the immediate impression? That’s what I obsessed over most.

The Logo: A Piece of Home

My new logo was a labor of love. I went through dozens of drafts, reaching for something that felt both personal and professional. That’s when I landed on the mountains.

I live in Northern Maine—a place that’s untouched, rugged, and quietly stunning. The mountains here are strong, still, and powerful. They represent three values I carry into every project:

Strength in your message.

Clarity in your identity.

Elevation in every choice.

This logo isn’t just a graphic. It’s a reminder of where I come from—and the grounded creativity I bring to the table.

Who I'm Working With

I’ve always believed that small and local businesses deserve branding that looks and feels as good as what they offer. I created Kaelin Alise Content to bring top-tier design and content to mom-and-pop businesses that are often unable to access high-end studios.

I have to give kudos to my OG team, who I learned the ins and outs of design from before I branched out on my own. I'm proud of my new rebrand because not only does it reflect my vision and vibe, but I know it would make them proud. I've worked with the best of the best, but chose to start my own business to help serve my own community through my work.

I’m wicked passionate about my home and the people in it. And I want to help elevate local brands to a new standard with design and strategy that actually works.

This Is Only the Beginning

This rebrand is just one step in an ongoing evolution. My business is growing. I’m refining my processes, pushing my creativity, and helping clients look as legit online as they are in real life.

If you’ve been thinking about your own rebrand—or you’re tired of the DIY grind—consider this your sign.

Let’s build something together that feels like you, works like hell, and makes your brand unforgettable.

👉 Check out the new site

👉 Get in touch

Here’s to brands with strength, clarity, and elevation.

Here’s to locals.

Here’s to doing it better.

—Kaelin Alise 🤍